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Takeaways:

• Teams like the Brooklyn Nets, Chicago Bulls, and others are prioritizing video content on TikTok and YouTube to boost social engagement as they move into2025.

• There is a growing emphasis on showcasing player personalities through behind-the-scenes content, moving beyond traditional highlights.

• Marketers in2024 are increasingly curious about CTV (Connected TV), AI advancements, privacy issues, and how these will shape advertising strategies in2025.

Links:

• Social media playbooks

• Webinar Guidebook

• Streaming in2024: Industry Overview

• Future of Ad-Tech and AI

• Why Brands Need CMO Dashboards

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Takeaways:

• Cloud vendors are rolling out AI tool “agents” to enhance efficiency and competitiveness among enterprises, focusing on integrating various applications to reduce data silos and privacy risks.

• A recent survey by Akamai highlights that API security incidents have been rising for three consecutive years, with organizations spending significant resources on recovery while facing reputational damage.

• The indictment of14 North Korean nationals for a fake IT worker scheme has exposed vulnerabilities in employment verification processes across organizations.

Links:

• Cloud AI Tools Overview

• Akamai API Security Impact Study

• North Korean Fake IT Worker Scheme*

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Takeaways:

• Advent calendars are increasingly popular among brands as a creative marketing tool, ranging from beauty products to food and collectibles.

• Significant cuts in TV advertising for electric vehicles (EVs) observed, with22% less marketing spend by automakers like Ford and Nissan in2024 compared to2023, indicating concerns about the future of the EV market.

• The Christmas Cottage, NYC’s oldest Christmas shop, has successfully attracted tourists since1985 by becoming a festive destination despite location changes and market challenges.

Links:

• Continue reading about Advent calendars

• Read more about EV advertising trends

• Learn more about Christmas Cottage

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Takeaways:

• Hackathons are valued in developer culture for collaboration but face criticism for glorifying poor coding practices and potentially overworking employees under the guise of fun.

• Cybersecurity threats during election seasons primarily consist of familiar tactics like phishing and denial-of-service attacks rather than emerging technologies like deepfakes.

• The push for AI advancements is leading to greater demand for denser data centers, which necessitates innovative physical designs to maximize space and efficiency.

Links:

• A Guide to Cloud Security Tools for AWS

• Read more on hackathons

• Learn more about AI changes in data centers

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Takeaways:

• Kerry Tatlock, EVP of Global Marketing Partnerships at the NBA, underscores her commitment to growing women’s sports, leveraging her two-decade experience across various leagues.

• TikTok seeks to delay enforcement of a federal ban slated for January19,2025, amidst ongoing legal battles.

• The advertising growth in2024 was9%, but the forecast for2025 is a reduced4.5%, suggesting a tightening of budgets in the upcoming year.

Links:

• Kerry Tatlock Profile

• Unbounce Conversion Benchmark Report

• Advertising Industry Forecast2025