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I had a fascinating conversation with a founder last week.
"We killed our product roadmap," he told me, sipping his americano. "Best decision we ever made."
His company builds software for real estate agents. Used to plan features 12 months out. Had the whole Gantt chart thing going. Proper corporate-style planning.
But something interesting happened in 2023.
They noticed their biggest feature launches (the ones planned months in advance) were flopping. Meanwhile, tiny features they'd ship based on customer chat conversations were becoming their most used.
So they tried an experiment:
- No more roadmap
- No more quarterly planning
- No more feature voting
Instead, their entire product development process became:
- Post feature ideas on X/LinkedIn/YouTube/newsletter etc
- Build what gets people fired up
- Ship to the people who commented
- Repeat
Revenue doubled in 6 months.
"Our customers basically tell us what to build now," he explained. "We just listen and ship fast."
This mirrors what we're seeing across our portfolio companies at Late Checkout. The ones growing fastest aren't building what they think customers want 12 months from now.
They're building what customers are asking for today.
The winning playbook looks more like:
- Track support chat conversations
- Monitor social comments & discussions
- Ship weekly, not quarterly
Your community is your roadmap.
The old way was guessing what people might want next year. The new way is building what people are literally asking for right now.
In a world where markets move weekly and AI changes capabilities daily, planning 12 months out is startup suicide.
The best products aren't being built from roadmaps anymore.
They're being built from conversations.
#1
Well-said. I had to reread this a few times.
#2
For software you use everyday, try to use opinionated apps. More delightful. Ive been using the Things to do app for years. Use what works for you.
#3
This was special time just thinking about it.
#4
A team full of AI agents. This is just the beginning!
New Startup Ideas Podcast (SIP) episodes🧃
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I had Shahed Khan the co-founder of Loom (sold for almost $1B) to give you 3 free startup ideas. He rarely does pods so was cool to have him on.
YouTube, Apple, Spotify
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A tutorial on how to use Figma like a pro (for people who want to learn enough design to be dangerous)
YouTube
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Thank you for reading Greg's Letter. I hope you it got your creative juices flowing.
And feel free to join our paid membership for founders Startup Empire to build your business faster. Get tools, content, ideas, and community to get you moving along your startup journey. If you want to build out your business, joining is going to accelerate you.
Best time to join is before end of year to get the best price.
Until next week.
Be well,
© 2024 Late Checkout LLC
113 Cherry St #92768, Seattle, WA 98104-2205
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